brand impact awards
Welcome to the fifth annual Brand Impact Awards
An international awards scheme that celebrates creative excellence and consistency across branding design, brought to you by Computer Arts and Creative Bloq.
The BIAs reward the very best branding from around the world. Now in its fifth year, the scheme's rich heritage of past winners represent the cream of the global branding industry.
Entries for the next Brand Impact Awards will open early spring 2018. More info regarding the entry process and deadlines will be available soon.
Click below to find out which agencies walked home with the coveted trophy at the 2017 ceremony.
The Brand Impact Awards differ from other schemes on three main counts:
ENTRIES ARE PUT IN CONTEXT
They will be judged in the context of the market sector for which they were created rather than by the form a piece of branding takes.
This means branding for an FMCG client, say, won’t be judged against a project for a not-for-profit client or financial services work.
ALL BRANDING IS CONSIDERED
Each sector will be divided into two streams – Branding Programmes; and Branded Campaigns – with prizes and a Best of Show awarded in both streams.
This recognises that while few established brands experience a total overhaul, brand-owners increasingly run campaigns to boost brand-awareness among customers or to fulfil corporate social responsibility obligations.
CONSISTENCY IS REWARDED
Judges will be looking for consistent quality of idea, design and execution across more than one media through which a brand is seen.
They could include print and digital promotions, say, a retail outlet or point-of-sale material, or an exhibition, a T-shirt and packaging.
The Brand Impact Awards are judged in two distinct streams – Branding Programmes and Branded Campaigns – and according to sector, with 24 different categories including fashion, sport, entertainment, culture and not-for-profit. This means that the work will be judged within the category that it was designed for, alongside other pieces of that nature.
The Brand Impact Awards will also acknowledge design’s power to make a difference to society as well as commercially through the Social Impact Award, the winner of which will be selected by the judges. And because we know that teamwork lies at the heart of effective branding we’ll be honouring the best collaborations, in a special prize.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand. The entries will need to meet three main criteria:
- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
- Branding that stands head and shoulders above the rest of its market sector