brand impact awards
Welcome to the fourth annual Brand Impact Awards
An international awards scheme that celebrates creative excellence and consistency across branding design, brought to you by Computer Arts.
The 2016 winners and highly commended were all revealed at our awards ceremony at the Ham Yard Hotel on 8 September. The entire list of winners and highly commended can be found here. Many congratulations to all the winning, highly commended, and shortlisted agencies on a fantastic year for branding.
The registration for next year's Brand Impact Awards will open in March 2017.
The Brand Impact Awards are judged in two distinct streams – branding programmes and branded campaigns – and according to sector, with 24 different categories including fashion, sport, entertainment, culture and not-for-profit. This means that the work will be judged within the category that it was designed for, alongside other pieces of that nature.
The Brand Impact Awards will also acknowledge design’s power to make a difference to society as well as commercially through the Social Impact Award, the winner of which will be selected by the judges. And because we know that teamwork lies at the heart of effective branding we’ll be honouring the best collaborations, in a special prize.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand.
The Brand Impact Awards differ from other schemes on three main counts:
They will be judged in the context of the market sector for which they were created rather than by the form a piece of branding takes.
This means branding for an FMCG client, say, won’t be judged against a project for a not-for-profit client or financial services work.
Each sector will be divided into two streams – Branding Programmes; and Branded Campaigns – with prizes and a Best of Show awarded in both streams.
This recognises that while few established brands experience a total overhaul, brand-owners increasingly run campaigns to boost brand-awareness among customers or to fulfil corporate social responsibility obligations.
Judges will be looking for consistent quality of idea, design and execution across more than one media through which a brand is seen.
They could include print and digital promotions, say, a retail outlet or point-of-sale material, or an exhibition, a T-shirt and packaging.
More information on the 2017 awards will be available shortly.