brand impact awards
Welcome to the fifth annual Brand Impact Awards
An international awards scheme that celebrates creative excellence and consistency across branding design, brought to you by Computer Arts and Creative Bloq.
The BIAs reward the very best branding from around the world. Now in its fifth year, the scheme's rich heritage of past winners represent the cream of the global branding industry.
We can now reveal which projects and agencies have made this year's shortlist - the full list can be found here.
The winners will be announced at the ceremony on 6 September, more information can be found on the event page here.
Early bird tickets are on sale until 22 July.
Celebrating five years with a new addition
To mark the fifth year of the BIAs – and acknowledge the growing role that social media plays in the branding scene, for better or worse – we are delighted to announce a special new prize for 2018: the People's Choice Award.
Uniquely, the shortlist for the People's Choice Award isn't decided by a judging panel, or by agency submission: quite simply, these are the projects that have generated the most interest and discussion over the past 12 months on Creative Bloq. And as the name implies, the winner is also decided by you – the design community.
Nine nominees will go to head-to-head for the chance to collect this special award at this year's BIA ceremony – representing the acclaim of the design community at large. The project with the most votes is the winner, so cast your vote wisely!
Voting closes on 25 July.
The Brand Impact Awards are judged in two distinct streams – Branding Programmes and Branded Campaigns – and according to sector, with 24 different categories including fashion, sport, entertainment, culture and not-for-profit. This means that the work will be judged within the category that it was designed for, alongside other pieces of that nature.
The Brand Impact Awards will also acknowledge design’s power to make a difference to society as well as commercially through the Social Impact Award, the winner of which will be selected by the judges. And because we know that teamwork lies at the heart of effective branding we’ll be honouring the best collaborations, in a special prize.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand. The entries will need to meet three main criteria:
- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
- Branding that stands head and shoulders above the rest of its market sector
The Brand Impact Awards differ from other schemes on three main accounts:
ENTRIES ARE PUT IN CONTEXT
Projects are judged by market sector, so your work is put in the context for which it was designed.
ALL BRANDING IS CONSIDERED
As well as branding from the ground up, we also accept campaigns that extend or enhance existing brands.
CONSISTENCY IS REWARDED
Judges will be looking for consistent quality of idea and execution across two or more brand touchpoints.